A Brand That Looks Like You Mean It
People decide whether to trust your business in seconds, and your logo and visual identity do most of that talking. I’m William Rodriguez, a designer with 20+ years behind me, and I build brand identities for small businesses that need to look established, credible, and unmistakably theirs — whether you’re just starting out or finally replacing the logo you made yourself a decade ago.
Good branding isn’t about being fancy. It’s about being recognizable and consistent: the same confident look on your truck, your business card, your website, and your social profiles. I design identities that work everywhere you show up.
What’s included
- Logo design — original concepts, refined with you, delivered in every format you’ll need
- Color palette — chosen deliberately, documented for consistent use
- Typography — fonts for headings, body, and print that work together
- Brand guidelines — a simple reference sheet so your brand stays consistent
- Supporting pieces — business card layout, social profile graphics, and basic stationery
- Print-ready and web-ready files — vector, high-res, and web formats, all yours to keep
Who it’s for
New businesses naming themselves for the first time, established businesses whose DIY logo has run its course, and anyone who wants to look as professional as the work they do.
My process
- Discovery — we talk about your business, your customers, and what you want people to feel.
- Concepts — I present original logo directions, not clip art.
- Refinement — we narrow it down and polish the winner together.
- Delivery — final files in every format, plus your brand guidelines sheet.
Get started
Your brand is the face of your business. Let’s make it a good one. Call 404-456-9932 for a free consultation.